About Jesse Goff

"The negative is the equivalent of the composer’s score, and the print the performance." — Ansel Adams

Jesse Goff’s career in photography and printmaking spans over three decades, blending artistic vision with technical mastery. Raised in California and introduced to photography at age six, Jesse’s first camera—a 35mm SLR gifted by his mother—sparked a lifelong obsession with image-making. By high school, Jesse was already developing his own film and making prints in the darkroom, laying the foundation for a deep understanding of both the creative and technical.

On location in Tokyo

On location at Francis Ford Coppola’s vineyard

After university studies in psychology and art, Jesse established his photography business in San Francisco. His early focus on architectural and panoramic photography quickly expanded to lifestyle, fashion, and advertising photography. Over the years, Jesse has directed large-scale campaigns for world-renowned brands like Apple, Google, Hilton, Barclays, and Disney. These high-pressure projects demanded not only creativity, but also the technical precision required.

While much of the industry moved toward fast digital delivery, Jesse stayed committed to the art of the printed image. His work doesn’t stop at the shutter click—every image is created with the final print in mind. From color profiling cameras and monitors, to calibrating his in-house fine art printers, every step of Jesse’s process ensures that the print itself becomes the true final product.

Jesse & Francis Ford Coppola

Coppola shoot light modifiers

Jesse works with the finest tools available, including large format film cameras, medium format digital backs, and high-resolution drum scans. His color management workflow is built on custom ICC profiles developed specifically for his gear and preferred print media. This ensures that every print—whether on museum-grade paper, metal, acrylic, or canvas—preserves the exact color, tonal depth, and texture Jesse envisioned.

Today, this lifelong commitment to craftsmanship is reflected in every print available on jessegoff.art. Each image has been hand-selected, optimized for large-format presentation, and produced using the most precise color-managed workflow possible. These are not just photographs—they are art objects, printed to last a lifetime.

On location for Apple Computer

Beyond fine art, Jesse’s vision also shapes award-winning commercial campaigns. Visit Jesse Goff Photography to explore his commercial work.

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